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At the recent Macworld Conference & Expo, Steve again displayed the skills that make him one of the Worlds Best Business Presenters. Here at BusinessMobiles.com we know just how important it is to have the tools available to covey a clear sales message.While most presenters simply convey “information”, Steve Jobs also inspires his audience. He uses the latest mobile technology and an analysis of his latest presentation pulls out 10 of the top elements that you too can utilise in order to hold sway over your own audience.

1. Set the Story or Theme.

“There is something in the air today.” And it was with words, Jobs opened the Macworld event. Thus he set the theme and hinted at what was going to be the key product announcement—the launch of the ultrathin MacBook Air laptop. Yes, every presentation definitely needs it’s own theme, however you don’t have to mentioned it right at the start either.”Today Apple reinvents the phone.” Was used last year about 330 minutes into the speech – the secret is to identify your theme and then make sure that you deliver “this key message” a number of times though out your presentation.

2. Provide a Road Map.

Jobs outlined his presentation by saying, “There are four things I want to talk about today. So let’s get started…” This provides a clear road map for your audience to follow. Then always let your audience know where they are. For example he said “The iPhone is not standing still. We keep making it better and better and better. That was the second thing I wanted to talk about today. No. 3 is about iTunes.” So always make a list and be kind enough to keep your audience informed of your progress.

3. Be Enthusiastic.

Steve Jobs always shows his passion for design and he always injects his personality into anything he does. Thus it was that during his presentation, he used words like “amazing,” and “cool”. Don’t make the common mistake of getting bogged down in the detail and risk putting your audience to sleep. An audience will always respond to your enthusiasm by getting excited too! Inject your personality into the presentation – get excited go crazy!!! Remember the golden rule – Enthusiasm is Contagious!

4. Give those Numbers some “CRUNCH”.

Look no matter how big the numbers are they tend to be boring! So try to put them into context for people. For example when Jobs announced that Apple had sold 4 million iPhones to date, he didn’t simply leave the number out of context. Instead, he put it in perspective by adding, “That’s 20,000 iPhones every day, on average.” He also pointed out that Apple’s market share equals the share of its top three competitors combined. Remember the figures don’t mean a lot until they are placed in to some frame of reference. Always seek to do your best to connect the dots for your listeners.

5. Go for an unforgettable moment.

Steve is famous for creating great moments but even he learnt a thing or 2 from Kevin Roberts. In 1987, Roberts was appointed CEO of Pepsi Cola Canada. While at Pepsi, Roberts notably executed a publicity stunt after a keynote speech to a group of Pepsi Canada employees, bottlers, and the media. Roberts had a Coke vending machine rolled onto the stage while he was speaking. As he finished his speech, he reached down, picked up a machine gun, and blasted the Coke machine. Roberts meticulously planned the spectacle, borrowing a gun from a squad of police officers and rigging the vending machine so that he had to fire only one blank to set off a dazzling rat-a-tat-tat.” As you can expect… we all still talk about it!. So think it through – What is the one memorable moment of your presentation? Identify it ahead of time, plan and build up to it, then when the time comes blow them away.

6. Give ‘em a show.

A Jobs presentation always has a beginning a middle and an end. It has highs and lows, themes and transitions. Focus on giving your audience a show instead of simply delivering information. Jobs always includes video clips, demonstrations, and guests that he then shares the stage with. Keep it moving ever changing and vibrant. The golden rule: Enhance presentations by incorporating multimedia, product demonstrations, or giving others the chance to say a few words. This is all now possible in live presentations on your Blackberry Mobile phone

7. Don’t sweat the small stuff.

Despite your best preparation, something may well go wrong. Jobs was about to show some photographs from a live Web site, and the screen went black while Jobs waited for the image to appear. It never did. Jobs smiled and said, “Well, I guess Flickr isn’t serving up the photos today.” He then recapped the new features he had just introduced. That’s it. It was no big deal. I have seen presenters get flustered over minor glitches. Don’t sweat minor mishaps. Have fun. Few will remember a glitch unless you call attention to it.

Try to use some of the techniques we’ve describe above in your next presentation. Then let us know how it goes. You can e-mail us at info@businessmobiles.com with your feedback.

It’s always nice to know what you’re in for when you have your wedding photos done as this will prepare you mentally. Important questions to consider prior to your big day would be what style of photos you prefer as this can be either traditional, spontaneous, arty etc. Another question would be whether you’d prefer colour, sepia or black and white photos; with or without frames or a mix of everything. This all needs to be discussed with your wedding photographer before the wedding day – besides the fact that he/she needs to know what your preferences and requirements are, the photographer can give you some guidance and advice on must-have shots so that the photos you imagine can take on real life form.

Although there are so many hair styles to choose from, keep in mind that you’ll have to look at these photos for ever, so I would advise against anything very different or extreme (the kids will probably just tease you about this later!). If you want your wedding photos to be timeless, go for a classic, simplistic hair style that would be easy to manage throughout your photo shoot and day.

Its important to have a trial run with your make-up to avoid last minute disappointment. You know what you feel comfortable with, again, this needs to suit your personality. You want to mingle with your guests feeling comfortable and self assured. Your wedding make-up should compliment you, not change you – rather keep it natural and fresh.

Keep the main thing the main thing – firstly you need to feel comfortable and most importantly be yourself so that your unique personality would reflect on the photos. But a girl needs all the help she can get and if a few props will help you to relax and have fun – why not! Take some props with or ask the photographer to supply some interesting objects that you can use during your photo shoot, for example a hat, colourful sarong (that will double up to keep your dress clean in case you have to get down and dirty), a wedding invitation, your garter, a cigar for the groom etc . Give your photographer some healthy attitude and the right tools to be creative.

We so often invest our precious time in things that won’t last – yes, its important that you look absolutely breathtaking but besides looking beautiful, the photo shoot takes priority as this is what you would take with you long after the champagne has lost its bubble. You can either shy away and lose out on stunning memories or you can forget yourself, go beyond yourself and have fun!